A marketing agency disguised its identity and did not have a functional unsubscribe system in its marketing emails. Additionally, a popular restaurant chain pretended its marketing was a ‘service message’ and a university used dark patterns in its cookies ‘consent’ mechanism.
Tag: pecr
Many companies have some form of loyalty rewards scheme and want you to sign up in exchange for your personal data. This often results in you being pestered with marketing emails trying to get you to buy their products. However, even if you sign up for such a loyalty rewards scheme, you have the right to say no to such marketing emails and your choice must be respected.
Organisations must comply with strict rules if they want to send electronic direct marketing mail to people. Many organisations send out legitimate ‘service’ emails, but some choose to add advertising, marketing or promotional material to their supposed ‘service’ emails in an attempt to circumvent the direct marketing rules. Of course, it doesn’t quite work like that and mistakes can be costly…