Most websites you visit nowadays will have you believe they ‘value your privacy’ while presenting you with an annoying popup, containing a wall of small text with a big, green ‘accept all cookies’ button. Contrary to what they want you to believe, such websites take the biscuit with your privacy and break the law en masse. But with the UK Government consulting on reforms and an important Supreme Court judgment in Lloyd v Google, the question is: for how much longer will this be tolerated?